Job description

Target Business Services Location: 23/10 John Hines Avenue, Minchinbury NSW 2770 Salary: $80,000 plus 12% Superannuation Position: Full Time – Permanent

Our client, Super Chief Pty Ltd trading as Solar Chief, is a well-established Australian solar energy retailer and installer providing residential, commercial and off-grid solar power solutions across New South Wales and remote regions of Australia. Operating since 2017, the business has successfully completed more than 540 solar installations and has built a strong reputation for delivering reliable, high-quality renewable energy systems supported by accredited installers and leading global solar brands.

With customers increasingly researching and purchasing solar solutions online, Solar Chief relies on effective marketing to generate qualified enquiries and support continued business growth. The company is seeking a full-time Marketing Specialist to identify market opportunities and develop, coordinate and implement marketing strategies that strengthen brand awareness, increase customer enquiries and maximise the return on marketing investment across multiple digital platforms.

The successful candidate will be analytical, creative and commercially minded, with strong digital marketing capabilities and the ability to manage multiple campaigns while working in a fast-paced environment.

Minimum Requirements:

• Minimum 1 year of relevant experience in a similar marketing role involving digital marketing campaigns, preferably within the renewable energy, home improvement or technical products/services industry.
• Bachelor degree or higher qualification in Marketing, Business, Communications or a related discipline, or at least five years of relevant experience in lieu of formal qualifications.

In this role your main responsibilities include:

• Develop and implement marketing strategies to promote residential, commercial and off-grid solar systems, battery storage and related renewable energy solutions.
• Identify market opportunities across residential, commercial and remote solar markets through research, competitor analysis and customer insights.
• Plan, coordinate and optimise digital marketing campaigns across Google Ads, Meta, email marketing, the company website and social media platforms.
• Monitor and manage advertising budgets, ensuring marketing expenditure delivers measurable enquiry, conversion and return-on-investment outcomes.
• Analyse campaign performance, customer behaviour, seasonal demand and government incentive changes to continuously improve marketing effectiveness.
• Maintain consistent brand positioning across digital platforms, customer communications, review sites and promotional materials.
• Collaborate with management, sales staff and manufacturers to support promotional campaigns, product launches and co-marketing initiatives.
• Produce and coordinate marketing content including website updates, case studies, newsletters, promotional materials and social media campaigns.
• Manage customer review programs, lead tracking, CRM reporting and marketing performance dashboards.
• Undertake market research to identify demand for solar systems, energy storage solutions, and related services
• Advise on marketing mix elements including pricing, promotion, and distribution channels for solar products and services
• Recommend pricing, promotional and customer engagement strategies to support business growth and increase market share.

Skills, experience and attributes:

To be considered for this opportunity you must have:

• Strong knowledge of digital marketing principles including Google Ads, Meta advertising, search engine optimisation (SEO), email marketing and social media marketing.
• Experience using Google Analytics, CRM systems and marketing reporting tools to evaluate campaign performance and customer engagement.
• Excellent analytical, communication and stakeholder management skills with the ability to work collaboratively across sales, management and external suppliers.
• Strong copywriting, content development and campaign management skills with excellent attention to detail.
• Ability to manage multiple priorities, work independently and deliver marketing initiatives within agreed budgets and timeframes.
• Knowledge of renewable energy markets, consumer behaviour and digital lead generation strategies will be highly regarded.

To apply for this position, email your resume to Please note only short-listed candidates will be contacted and your application will be treated as strictly confidential.